Choosing to sell your home without an agent is a bold step that can significantly reduce costs.
As HDB sellers, you have just one chance to make a good first impression.
That’s where Cosell comes in — for just $2,699 (GST inclusive), we provide expert marketing, pricing advice, and end-to-end support, while our comprehensive DIY selling checklist ensures you’re fully prepared to impress buyers.
The result?
Faster offers and a smoother, more confident selling experience.
HDB homebuyers typically look for spaces they can easily imagine as their own. A cluttered, overly personal home distracts buyers and limits their imagination.
Declutter thoroughly: Clear out unnecessary furniture, stacks of paper, old appliances, and bulky items.
Remove personal items: Keep family photos, memorabilia, and religious items out of sight.
Minimalism sells: A cleaner, minimalist look makes your home appear more spacious and inviting.
As sellers, cleanliness should be your top priority to impress buyers immediately.
Clean thoroughly: Pay close attention to bathrooms, kitchens, floors, carpets, windows, and balconies.
Eliminate odours: Air out the house, eliminate cooking smells, pet odours, and moisture.
Refresh the space: Freshen rooms with natural fragrances, mild scented candles, or diffusers.
Remember, cleanliness subconsciously communicates a well-maintained property.
Sellers frequently underestimate how small details influence buyer impressions.
Address simple fixes: Tighten loose door handles, repair dripping taps, fix broken switches, and patch holes.
Touch-up paintwork: Neutral tones like off-white or beige can give rooms a brighter, fresher feel.
Check functionality: Ensure all lights, ceiling fans, air conditioning units, and appliances function properly during viewings.
Buyers appreciate transparency and well-informed HDB Home Owners.
Gather essential documents before viewings:
Floor plans: Clearly printed floor plans showing layout and dimensions.
Past renovation details: Any renovation or repair records, warranties, and invoices.
Monthly expenses: Utility bills, service and conservancy charges, and relevant details buyers frequently ask for.
Prepared sellers build trust and confidence with potential buyers.
Buyers often ask DIY home owners specific questions about the home:
Why are you selling?
Provide honest yet positive responses.
Any past structural issues or leakages?
Be upfront about repairs and solutions.
How old is the renovation or air conditioning?
Have exact details ready to share.
Anticipating these questions positions you as knowledgeable and reliable, reducing buyer hesitation.
HDB home sellers should be ready for negotiation right from the first viewing.
Know your lowest acceptable price: Set clear boundaries to negotiate confidently.
Research recent transactions:
Be prepared to discuss comparable home sales in your neighbourhood.
Maintain flexibility:
Show willingness to consider reasonable offers, keeping negotiations open and positive.
Before the first viewing, ensure you’ve marketed your property thoroughly:
Quality images and 3D virtual tours:
If possible, invest in professional visuals or high-quality smartphone images and video walkthroughs.
Use available platforms wisely: Maximize free resources (HDB Resale Portal, Carousell, Facebook Marketplace).
However, acknowledge that premium portals (PropertyGuru, 99.co) typically yield higher visibility.
Consistent messaging:
Clearly highlight your home's unique selling points across all platforms.
Effective marketing drives higher foot traffic, increasing your chances of selling faster.
DIY sellers must manage their viewing schedules effectively to balance convenience with buyer availability.
Group viewings if possible:
Consider multiple viewings back-to-back to save time but allow buffer time in between appointments
Be punctual:
Respect buyers’ time—being prompt makes a professional impression.
Confirm appointments beforehand: Remind buyers a day before to reduce no-shows.
Finally, your personal presentation during viewings greatly influences buyer perception:
Dress neatly and comfortably:
Appear professional but approachable.
Remain positive and welcoming: Encourage buyers to freely ask questions.
Highlight lifestyle features:
Mention nearby amenities, schools, transportation, and conveniences during the tour.