Still paying traditional agent fees to sell your HDB?
Here's what you're really paying for and what you can keep for yourself.
You're thinking of selling your HDB flat.
You Google “HDB resale agents,” and almost every site says: 2% commission.
That’s $10,000+, just for one transaction.
But pause for a moment!
What are you actually paying for?
Are they really doing $10K worth of work
Or… are you just paying for your own uncertainty?
What they usually do:
🟩 Upload your listing
🟩 Take photos (sometimes just on iPhone)
🟩 Handle WhatsApp enquiries
🟩 Show the house
🟩 Do paperwork and walk you through
🟩HDB submission
But here’s the truth:
You’re doing half the emotional work already like getting the flat ready, coordinating with your family, worrying about pricing…
In Singapore, most sellers still pay 2% commission when selling their HDB.
That means if your flat is priced at $500,000, you're handing over $10,000. For a $700,000 flat, it jumps to $14,000, just to complete a single transaction.
Now ask yourself:
What could you do with that money instead?
✅ Pay 3 to 4 months of rent in your next home
✅ Cover your renovation down payment
✅ Fully furnish your new place
✅ Put it into savings or investments
The truth is:
most parts of selling your home like listing it, filtering serious buyers, managing viewings, and guiding the paperwork—are now structured, repeatable processes.
You’re not paying for magic.
You’re paying out of habit… or fear.
And that’s exactly where a fixed-fee model like Cosell’s makes the most sense:
Transparent, efficient, and without the thousands lost to commissions.
If you:
🟩 Have a high-end, $2M+ unit
🟩 Want someone to show up and talk to buyers for you
🟩 Hate handling people at all
👉 Then maybe you need a full agent
(and their 2%).
But if you:
🟩 Can open the door
🟩 Want to keep your profit
🟩 Are already doing 70% of the emotional load
👉 Then why pay more?
You’re not just selling your flat.
You’re reclaiming your financial agency.
And you don’t need to overpay for clarity.
👉 Book a free call with Cosell
Let’s run your numbers and see if fixed-fee makes sense for your flat.
💡 Price with Precision, Not Emotion
Use HDB valuation tools or consult us for price guidance. Don’t base your price on what your neighbour wants to get.
💡 Declutter Before Photos
Even if we’re sending a pro, your unit shines best with clean surfaces and open spaces. First impressions online = 70% of traction.
💡Use Your Calendar Strategically
Set your viewing slots on weekends or evenings when most buyers are free. Our system lets you automate this easily.
💡Know Your Minimum Walkaway Price
This keeps you calm during offers. Decide your bottom line before emotions creep in.
💡Keep a Simple Viewing Script
When meeting buyers face-to-face, focus on being warm and welcoming, not salesy. Let them explore freely while staying available for questions, and share simple, neutral insights like, “We love how the morning light comes in here.” You don’t need to convince, just help them feel at home.
💡Don’t Rush to Accept the First Offer
Even in a slower market, your fixed fee gives you time flexibility. You’re not racing against a high commission.
Q: Is it better to use a fixed-fee agent in Singapore?
A: If you’re budget-conscious and confident to show your own unit, a fixed-fee agent like Cosell offers a transparent, all-in solution at a fraction of the cost of 2% commission.
Q: What does a fixed-fee property agent do?
A: Fixed-fee services cover everything from listings, buyer qualification, paperwork, to HDB submission—except for conducting viewings.
Q: Why do people still pay 2% commission to agents?
A: Most homeowners pay out of fear—fear of doing things wrong, not finding buyers, or missing deadlines. But with structured guidance, these fears can be solved without overpaying.
Q: Is it harder to sell my HDB if I do the viewings myself?
A: Not at all. In fact, many sellers find it easier. Traditional agents often juggle multiple listings, so timing can be a problem—if a buyer can't match their schedule, they might skip your unit entirely. When you handle viewings yourself, you're more flexible and responsive, which can actually increase your chances of selling faster.
